About Me

I grew up in Southern California, and I've been drawn to storytelling for as long as I can remember, whether that be making little home movies with my friends, playing harp, or creative writing.

That pull took me to NYU Tisch, where I studied Film & Television and fell in love with the craft: writing, editing, camera work, and producing, in the most beautiful and chaotic cities in the world.

From there I moved to Los Angeles to chase a career as a producer. I won several awards for my short films and scripts along the way, and one project close to my heart, a short film called Breakfast at the Bodega, is where I first got hands-on with social media, building the campaign that helped raise tens of thousands of dollars for it. Around the same time, I was producing and running social for NeuroCinema, a podcast exploring the intersection of neuroscience and film. That's really where my social media path began.

I took a detour after that into production accounting for TV and film, and it changed how I work. I learned to be detail-oriented, to understand budgets and the business side of creative projects, not just the creative side. But I missed the art of it, so I came back to social media and brand work, this time wanting to have a more individual, hands-on impact on the businesses I work with.

Now, through my work, I help small businesses, boutique hotels, and creative brands turn their online presence into something beautiful, something elevated, work that shines well beyond the content itself.

Underneath it all is a genuine love for images: I still shoot film on my grandfather's vintage Leica M3, and that same instinct, slowing down, framing things with intention, finding the story in a single shot, shapes everything I build for clients.

If you're ready for your business to feel like a story and a piece of art, not just a marketing number, I'd love to work with you.

A few common questions:

Do you work with brands outside LA?

Yes. I’m based in Los Angeles and work with LA coffee and matcha shops locally, and I also work with boutique hotels, travel brands, and coffee and matcha brands nationwide.

What makes your style different?

I shoot on my grandfather’s vintage Leica M3 alongside digital and social-native formats, which gives my work an elevated, editorial, coastal-Californian feel while still looking authentic and native to social feeds, not overly polished or ultra-luxury.